German-based sportswear brand adidas is taking steps to further support the next generation of young talents. The label recently announced that it will be hosting a runway presentation during Paris Fashion Week Men’s, highlighting three emerging designers who will show off their new projects.
Partnering with the British Fashion Council and council ambassador David Beckham, London-based designers Priya Ahluwalia, Paolina Russo, and Nicholas Daley will showcase their new designs at adidas’ “MakeLab Presents: Here to Create” presentation at Garage Amelot, the same venue where Virgil Abloh recently showcased Off White™’s Spring/Summer Ready-to-Wear 2019 collection. The venue will also be used as the showroom for the brand’s upcoming Statement and Consortium collections, equally being the location for the Y-3 runway show.
Ahead of the event, a MakerLab workshop with David Beckham hopes to invite local design students to further delve into their creativity.
For more fashion news, be sure to join the babushka gang with these new A$AP Rocky-approved Gucci hoods.